Market research on the endurance of door-to-door meal kit service towards future
Instant meal
delivery service was a jolt in the year 2020, considering the live pandemic
issues. Grocery surfing became relatively harder as people were obliged to stay
at home for work as well. The factors such as availability as well as quality
of the instant meal kit were the primary parameters that majored on the
customers choice to order forthright. Wherein, as per the market research
analysis administered by the ever-shining True Code researching company based
on India, rounds off nearly a third of the Indian consumers being satisfied of
the online delivery platform attributes, bearing in mind the COVID-19 threats. Despite
the struggles of incorporating work schedules of adults along with the kids’
school education, most of the families thrived under the accessibility and
easiness of the instant meal kits. Preceding the COVID19 pandemic, the sector was faced with tremendous subscriber retention issues and had to endeavor a series of challenges to overcome as well as retain their popularity. However, most of the lower income households found it unappealing since the premium rates at which the kits were sold was out of hand, granted that the ingredient availability and purchase was laborious. True Code research findings confirms 28 percentage of the Indian consumers to be from middle class family, whereas 14 percentage is from low-income family, which verifies that more than half of the active networking individuals find meal kits to be expensive despite the added burden of heavy recession following the 2020 pandemic. Deep market researching into the brands verifies that more than two-third of the consumers recognize meal kits to be costly without granted offers or discount coupons.
Despite the
price issues, customers life will soon come back to the fullest once the COVID19
vaccines are available to most of the citizens. Consumers garbled lifestyle
will be ordered and will regain equilibrium as well as the lockdown measures
will be eased gradually. Once the virus count drops, everyone will be abled to
go back shopping offline with brimming energy, wherein the meal kit service
will face a long-term descent. An immediate innovative idea will definitely find
itself fruitful on a longer run commencing from now on.
The instant meal kit delivery service could be more productive if its designed to serve the pyrophobe or an illiterate in cookery with descent expanded offerings and ideas of easy preparations without any sacrifice in quality and taste. For instance, an oven-ready kit will be an effective innovation in making pyrophobe’s lifestyle less dramatic. Collaboration with foodservice brands can aid the meal kit service to be rewarding, where the meal kits appear to be expensive in comparison to home-cooking options rather than the price of eating out, illustrates True Code market researching company, India.