Importance of market research to tackle pro and cons of virtual reality

Importance of market research to tackle pro and cons of virtual reality

Arrival of the modern technology has made an impact on the eternal outlook of this world and people’s school of thoughts towards it. Most of the young generation is bound by a cocoon of networking space, whereas over a third of the consumers are willing to flatter around the world exploring life, substantiates True code market research studies. The consumers choice of owning a smartphone have left them in a dilemma whether to contemplate going live in social medias or in real life. Over two fifth of the Indian consumers spend their quality time in digital world and forgets to reconnect with friends and family, eradicating the importance of valuable memories.


  True code researches highlight’s the pros and cons of staying disconnected on a longer basis from the comforts of inescapable levels of connectivity and exposure. When the 2020 pandemic hits, more than half of the population went online utilizing the advantages of internet to the most. The situation was so vigorous that the people were forced to continue their daily routine from home, where most of them survived the adversities of life via online contents and motivations. Whereas taking into account the catastrophe following the frequency of usage of the networking spaces, social media can have negative impacts on the life satisfaction and subjective well-being.  


True code studies verify that social media is linked to depressive symptoms and approximately one quarter of the participants of the research were at high risk of depression. As digital dependency rises, dominating the education system to the day-to-day activities, feeling of social isolation and despondency increases beyond the control of self-reliance. COVID-19 reassured 59 percent of the world population to stay connected even for basic needs, indeed injecting the fear for death in to the minds of inhabitants via the ubiquitous media support and unwantedly substantial alerts. Market researching into the digital life of natives confirms the dominance of technology with artificial intelligence and smart assistants being commonplace, while the use of augmented and virtual reality continues to increase, says True code market researching company.  


Prompting consumers to switch off shouldn’t be it, rather could analyze the opportunities and obstacles following the frustrations from those who wish to but do not have a choice to stay disconnected. Brands could absolutely make use of the situation to provide opportunities to the consumers, filled with products that value the social connection in real world and less tech-dependent routines to convey more balance to life. The inconsistent socializing ability of the current generation demotivates the future productivity at workplace as well as the humanly connections that nurture the paths of succeeding peer-group. True Code anticipate on working hand in hand towards a balanced future nourishing the live physical and heartily human connections.