Market research about crucial innovations of instant noodles brand revolutionizing breakfast ideas
Modern
technology seizing the world’s attention left millions with a life made easy
contributing to instant products. Given the current consumers lifestyle filled
with chaos, instant noodles for breakfast made Indians life less dramatic. The market research was based on the influence of instant noodles to take over the rice dishes for breakfast and the consumers behavior of purchasing the noodles. The research mainly covers four predictors : pricing, promotion, distribution channels and health risks. The
fast growing young start up – True Code verifies that almost 40% of the Indians
have had instant noodles for breakfast in the past year. Cent percent of true Indians
prefer to have absolute spicy food rich in traditional Indian savors,
potentially why instant noodles was able to thrive its way into the breakfast
options of Indians. People running about to keep up with an industrious life
style, products and services offering multi sensory stimulations can easily
catch the Indian consumers attention, where instant noodles definitely meets
the go-to hot, savory and convenient breakfast idea that fills the stomach and
heart equally.Market researching into the consumer needs suggests that almost 60% of Indians look for healthy meals and are willing to pay more for noodles that that include vegetables in the packing. Deep field study and analysis conducted by True Code into the insights of Indians confirm that they considerably prefer noodles processed with healthy ingredients as well as wish to relish new hot and spicy flavors. Despite being popular and easy to cook, many consumers acknowledge instant noodles to be low in nutrition along with high salt content, whereas it is high time for several brands to abolish some of the inauspicious implications towards instant noodles by adding worth to the product, says True Code research highlights.
Innovation is the better way to tackle the negatives, where the manufacturers can substantially include additional healthy ingredients to the masala powder, like several botanical extracts such as soy protein as well as whole grain noodles base, explains True Code. The appreciable efforts of communicating claims such as “added flavor” “added protein, vegetables” etc can considerably hike the product circulation. The highlights of market researching concludes that manufacturers are innovating on new flavors valued globally while keeping the base masala combinations intact wherein True Code confirms that more that half of the Indian consumers are willing to pay more for new flavors.