Organic vegetable and meat consumer behaviour market research
The organic food market is very challenging as well as a rapidly
growing sector. There is a huge demand for organic food products in Kerala.
Organic farming and products are surpluses in production and consumption even
with a slightly higher price tag. The quality and quantity of the products make
organic vegetables and fruits in demand. We do have a commendable population in
Kerala relying only on organic products for production and consumption in
recognisable quantity.
With the scare of chemicals and pesticides over vegetables and
fruits, a large population have turned towards the home garden and organic farm
products. Kerala has become a health-conscious population with awareness through
health campaigns and health magazines and health department at a large scale. The
government initiatives have also taken a whole novel step in turning people
towards organic products. As there is a huge demand for organic products, it is
crucial to look further into the market feasibilities and enormous growth
pattern of the organic products. Health concerns have triggered the dependency on
organic vegetables and fruits.
The pandemic and lockdown period has also induced a large sector of
the population to indulge in leisurely farming activities. This has credibly
opened new doors for organic farming and people consuming home-grown vegetables
and fruits. There is also recognisable demand for organic products across the
state. People are willing to spend for a better lifestyle and quality products
and quantity. For new ventures in the sector, to capture the market, it is
significant to provide timely quality products across the market. This would
bring more popularity and demand in the respective market across the state.
Similarly, there is also a commendable demand for meat consumption
in the state. Across the state, the pandemic year has been utilised in more
poultry and animal husbandry. There is also recognisable grazing of quality
breeds of meat animals. Population in Kerala contributes enormously for the
consumption of meat and good quality meat do have commendable demand. Festivals
and celebrations are overwhelmed with non-vegetarian cuisines and there is a huge
demand for quality meat. Pure breed meats are in demand and the bird flu scare
and other diseases have shifted the focus to more meat consumption than
poultry.
This, Kerala is a huge market of quality meat and organic products
and there is a huge population ready to spend for good quality products.
Packaged and ready to cook meat also has recognisable demand in the state based
on the quality of the product supplied. There is a huge demand for good
products across the food sector in the state. On the same graph, it is crucial
to do credible market research and study to meet the need of the public. New
ventures and suppliers in the sector have to do through market check before entering
into a particular market in Kerala.
True Code has been an impeccable service provider in market research
and in redeeming the population pulse. There commendable recommendations and
suggestions across the sector have made businesses flourish in the sector.
Major food product giants and brands have worked upon the data analysis of the
company to flourish across markets in the state in organic farming and meat
consumption sector.
