Post Vaccine Consumer Behaviour
Consumer behaviour does have a quintessential role play in
determining the market and sales analysis of any products or service. The
general behaviour of the consumers alters with regard to the product/ service
as well the quality/ quantity served and the physical/ physiological factors.
Any changes in the basic factors could directly or indirectly affect the
behaviour of the consumers. Looking into the context of the present of
marketing and sales of products/ services, the global scenario have shifted its
natural pattern.
The pandemic has affected the normality of life and the consumption
pattern of most individuals. The depression along the regular synopsis has
altered the buying and selling pattern as well. As the pandemic has affected
the income and the lockdown restricted the outrun of people to various
destinations; the consumption of distinct products and multiple products have
comparatively reduced. The entire population across the globe has shifted to a
pattern to buy things most needed for the hour. A survival notion has been
struck over purchases and new pattern arises to spend over hygiene products. This
has affected the normal sales and purchases of the entire humanity.
Considering Kerala, government provisions began to be taken by the
absolute majority and this has affected the consumption of various brands from
high-end shops. People began to stop spending and overusing on necessity stationaries
and began to spend over hygiene products. This has shaken consumer behaviour to
a great extend. The usual consumption of the Keralites have comparatively
reduced and is getting back on pace as the lockdown has been lifted. The
current increase nans consumption points on the positive inclination for all
products/ services concerning to purchase and consumption.
We are a generation and a population which beholds a positive attitude
towards any devastating situation. This is reflected with the pandemic as well.
People are moving out and purchasing like before as the restrictions have been
lifted and it might flourish further as the vaccines are about the commence.
The introduction of the vaccine is viewed as a promising future for all
business endeavours. As the fear of sickness fades, the life shall attain
normality and the consumer behaviour might also be altered.
Assuming the grantable changes, people would be purchasing more.
They would be spending on good brands and looking forward to a healthy lifestyle.
There would be more demand for health products and a commendable new routine to
life. Things would flow back to normal and there be rush across sectors to make
life feel like before pandemic era. There would be more people moving out for
trips and depending on the hospitality sector. Health clubs and gyms would
flourish along with the substantial supplement stores. More functions and
occasions might be held with a huge impact and thrive towards consumption of
gold and clothing. There would be a considerable increase in the purchase of
automobiles as well. A healthy and quality conscious population would be in commendable
in the count.
The hope is high with the commence of vaccination. The consumer
behaviour and purchasing parity would be enhanced beyond the pandemic and
before pandemic times. As consumer designs the launch of products/ services;
there would be a rise and launch of new products and devices across all the
industry sectors.
As the market is on strike, TrueCode is structuring a study to
accommodate and work according to the need of the hour. The initial analysis
has proved the need for a thorough market study to flourish in all the sectors.
Market research not only boost the consumer demand but also analysis
the consumer behaviour.
