BACK TO SCHOOL: Post Covid Schooling and involvement of Brands
Covid-19 has given our students a really long vacation that has almost completed 5 months. This global
pandemic has got our students to face their daily routines with a twist. With the global pandemic turning
our lives upside down while our students have to go back to their classes virtually. A holiday deprived of
summer games and trips to their favorite location have made them wait eagerly go back to school and
meet their friends which is absolutely impossible at the moment. Every parent would want the best for
their child and here are the open doors of opportunity calling out the budding entrepreneurs to bridge
the gap with an opportunity or new business idea. Brands also will have to shift the way the function as
ultimately every brand should make the life of consumers a bit easy.
Right now, is the time to think in a new way to function and offer new services. Students are at the peak
of confusions when it comes to exams, grades, extracurricular activities etc. Colleges and schools are also
brainstorming to create better study environment. A good market research is the need of the hour and
True Code brings the new lookouts necessary to know for the entrepreneurs and brands to widen their
service spectrum.
Be it school or college, the batch of 2020 is in the fear of missing out on their best beginnings of the best
part of their lives. Brands can help them get into the situation a little better by giving them virtual
experiences. The latest thing we saw was corporates hosting farewell and convocations virtually for the
passing out batches. This way they are making everything “as normal as possible”. Even if these virtual
experiences are unusual, they get to come together for an event and socialize. Businesses can offer
opportunities that helps young people to socialize virtually and celebrate safely. This year’s major
celebrations are almost sunken due to Covid 19 but virtual celebrations have a better scope.
As schools conducts classes online, parents are struggling to keep their studies organized because
systems like google classrooms are new and will take time to get used to. There is a considerable lack in
time students get to spend time with teachers and parents will have to fill in this role amidst their day to
day routine which may even include their jobs as well. Tech and organizational products will be of help to
parents in planning and providing a hybrid teacher. Otherwise supervising kid’s education would be hard
task for homes with two working parents. In some cases, the only option is to send the students back to
school. Offering peace of mind with travel sized safety accessories like masks, gloves or even PPE kits
could be useful. Bundling school items for an affordable price could be attractive as back to school
purchases could be different this time. This is the time to realize the role every organization or brand
play in every community.