How to stay Connected With your Stakeholders during Covid-19
With the pandemic outbreak and resulting
lockdown, which was enforced in March 2020 in India, the way we all live and
work over the last few months has changed dramatically and is expected to continue
for the probable future. Indeed, at the moment, we can assume that there might
not be an easy way to resort back to our “normal” way of life.
The customer landscape has drastically changed.
COVID-19 has shaken us to the core as a human being. It played on emotions and
fears, which has led to bringing out the best and, regrettably the worst, of
some people.
Companies and institutions are having to adapt
to this new environment and offer diverse ways of working and engaging with
their consumers. They have to rely more profoundly upon, if not solely, on
distant and remote tools to deliver products and services to us.
As a society, even though generational
differences are changing on how we want to avail products and services, many of
us still want human contact. We wish to put a ‘face’ to a company they acquire
services from. So, these restrictions on how we have to engage and obtain the
products have come with their anxieties. There are many questions that
organizations need to be analyzing to increase efficiency in their business at
this time. Here, at Truecode, we feel companies should be communicating with
their stakeholders at this time, whichever sector they operate in.
With primarily an elderly population, how are
the aging generations familiarising themselves with his new way of
participation? Cashless transactions are being enforced upon them, but has this
given them the confidence to continue when things’ return to the new normal’?
How will this period change the future behavior of this vital group of
customers? How are companies calming fears consumers might have at this time?
Stress has risen to an all-time high, so how are companies making their patrons
easier? How are customers adapting with all these changes, and are they getting
the right support they need?
A constant core message throughout this pandemic
has been about staying connected with our friends and family; hence, we’ve seen
a rise in the use of technologies that support us. However, how many companies
are continuing to engage with their stakeholders at the moment?
Like many research agencies, I’m sure, Truecode
has seen several projects put to the bay and have altercations made due to
COVID-19, and we often hear the opinion behind this as being the fact that it
is a ‘phase.’ Yes, it is a phase, but it’s a drastic one that isn’t going to go
away anytime soon. And while we understand the enticement to batten down the
hatches during this uncertain time, it’s even more important to know how your
establishment is presently performing in your stakeholders’ eyes. These are a
few questions to keep in mind.
·
How is consumer behavior
changing?
·
How is your company supporting
and communicating with its stakeholders?
·
How are you disabling their
fears?
·
How are you improvising in the
new norm?
Truecode being a full-service market research
agency. We are always trying to support businesses to solve these questions. At
Truecode, we continue to use quantitative online tools and technologies. We are
still prepared to assist our clients with in-depth qualitative feedback via
telephonic interviews and using our diverse web communities, involving online
discussions and creating new ideas.
At Truecode, we do not allow this pandemic to
define your company as reactive. Consistently work to plan and gather tactical
feedback from stakeholders to guarantee the solutions you are implementing now
are the right ones to see your company through, what will be, a tough few years
ahead.
