Baking Industry and The Pandemic!
The world is moving on an unusual rhythm. Everything has changed from lifestyle to food habits to normal living . The pandemic made the whole world to stay inside and people started “living at home”. Experimenting and surviving on the virtual world and work at home, there was a whole shift to baking and cooking. With every industry facing downfall, home made food industry started blooming. With everything shut, celebrations began to take a new twist with homemade food. Restaurant like food at home become the new trend.
The new quarantine recipes and celebrations became the new Normal. Similarly, Dalgona Coffee became the mandatory recipe of the time, with the entire population across the globe, trying it out and social media platforms taking to next level. Home began to switch to work place, creative space , play ground and experimental platforms. Everyone took their hands own cooking and baking skills. With every industry on recession, home baking became the most in demand.
Baking has become a trendsetting industry since the beginning of the lockdown. Every home began to taste upon home made culinary skills. With shops and cafes closed, everyone began to make use of online recipes and blogs to bake cakes and breads for oneself. The world began to take it as a mandatory criteria to have a home made cake for all occasions during the lockdown. Home became the new haven for explicit food and entertainment.
Looking in-depth to the scenario, many home made ventures have popped up. With the need and demand for baked items have prompted many to take it forth as a new initiative. The expertise gained throughout the quarantine cooking and baking has also gradually induced confidence to capture ones passion for culinary. The whole process has also gained acceptance through the pandemic. With everything affected badly because of lockdown, food sites, blogs and blogs have gained much popularity. Everyone are on their paths to be an expert in the field irrespective of the career paths. Baking has also become a stress relief mechanism and people got involved with a creative and productive instinct.
Even in our Kerala, people are glued to smart gadgets to make their favourite food items and to promote it extensively. Though full fledged bakers have faced a set back, they could keep up their consistency in the industry through online platforms- culinary classes, tips and home delivery services. The amateur chef in a common man just woke up and baking has become a new lifestyle synonym. Everyone’s cooking and baking and reaching out through social media platforms. Long lost art in culinary have even made way through to a venture for few.
With the study enrolled to check on the quarantine cuisines by TrueCode, we could analyse that people within the baking industry has also switched to exclusive homemade baking and sales. The new trend is for home baked cakes and breads. Lockdown has also showered a new light upon home tips and home recipes to favourite cuisines. This would be a new phase to a great beginning and an extensive sprout of a new business with a new tinch of “its possible”. Even older generation have started to share their cooking and baking skills with tips.
A market research by True Code into the sphere of home baking shows the ongoing trend of home baking favourite cakes and pastries. Majority of the population have become a baker themselves by baking for their dear and near ones. Along with the baking skills, the marketing skills have also been growing extensively among the common man through the social media platforms, which is the new world. Thus, home baking have become an industry which germinated through pandemic with lot of positivity and entertainment along with the taste it adds to life.
