MARKET RESEARCH IN KOCHI ON ONLINE FOOD DELIVERYZeba Nazar
A happy appetite can do wonders. Beyond being food lovers, Keralites have now turned to community experimenting with various cuisines. This has brought in a new life style and culture of lot many eateries and small cafeterias sprouting across the state. Irrespective of age and generation, majority of the population are into a cafe culture.With the change into a metropolitan life style and food hangouts; comes the influence of online food delivery mechanism. Though we are keen into dining out, time constraints and work targets has brought in a break in this. Even though home delivery is popular, the minimum order criteria, distance and extra charges create a hurdle. The Online food delivery apps are now in city and we have welcomed it whole heartedly says True Code ,market research agency in Cochin. The convenience it offers and the online payment mechanism have already made it much popular.Through a recently conducted market research study, it is revealed that about 90% of the people have tried out any of the online food delivery apps like Swiggy, Zomato or UberEats. It has developed into a new trend among the techies, white collar professionals, students and homemakers across the city. Your cravings and favourites are delivered right away. Youth are the major users of these apps, about 76% among them uses food delivery apps.Above the convenience of food being delivered any time at any place, the apps also provides special offers. Swiggy is much popular for the best offers made compared to Zomato and UberEats. Also 69.9% of the app users finds that the food ordered through apps are not overpriced. The payment methods are easy and pocket friendly. There is also 89% accuracy in delivering food at the right location.According to the market research study conducted, it is found that about 45% of the population depends on apps for food delivery atleast once in a month. 4.4% uses it on a daily basis and 0.9% never uses any apps for food delivery. 66.9% uses apps to order lunch , 22% for snacks. The preferred timing also suggests the ease the apps make avail for the people with heavy work schedules and time and budget constraints.Most of them spend less than INR 1000 for food delivered online i.e, approximately, 53.1% of the population. You can order any food of any price through these apps. That makes it much popular. Swiggy is the most widely popular app due to the quality of the service it offered when compared to Zomato and UberEats.With the world being driven through a small screen and payments through apps and online banking mechanisms, are these food delivery apps actually a boon or bane?? Our generation is actually glued to smart phones and other smart gadgets and when food is ordered at our convenience, we are also bringing forth more health hazards. Imagine a techie, who works more than 9 hours at a stretch on his chair ordering food too? We are becoming a lazy, unhealthy population without even sparing time for a small walk for food! Technologies and innovations are to help mankind. But, with all the conveniences and advancements we are also making ourselves into a machine with very minimal life span.