Market Research in Health Sector
Market Research is a crucial step to any successful business. With startups and tech updates evolving at a higher pace, it is essential to have a vital check on the proposed market. Being familiar in the industry sector for a short span, market research is gaining popularity across Kerala. A prior credit goes to the young startup — True Code. Since its incubation, the company has extended it limits to reach out to the business domain and could advocate and propagate the significance as well as benefits of market research for any businesses. In a digitized world, these kinds of researches not only updates on the increasing demands and needs; but also on the growth of a company as well as its competitors.The medical field is advancing every day. With specialized medicines and improved technologies, the medical field is trying to make our life easier even after a fatal disease. Along with these, it is significant to improvise medical equipment as well. Although, the improvisations are appreciable, at times it doesn’t satisfy the need of the hour. It is important to do an in-depth survey and analysis on various people using a wheelchair and other support equipment to improvise and accustom to the necessary requirements. Thus, Market Research is a mandate to adapt to the needs of specially-abled people.True Code, after proving its excellence in various industry sectors and domains across Kerala has extended its service to the Medical Field. Recently, it conducted a study on people using the aid of a wheelchair in Kerala. In order to identify the improvisations and upgradations needed in the equipment, it interviewed people currently using wheelchairs and recorded first-hand feedback on the advantages, their needs and difficulties. As an inference, it is found that people who are paralyzed and with spinal injuries find it still difficult to lead an independent life with the current facility wheelchairs. Though with much help, the study also points on to the upgradations required. This also infers the importance of a professional in the process of data collection for the manufacturing of medical equipment.Being an advanced field and with innovative inventions every second, survey requisite in the medical domain is unmachable. Besides any other industry, it is the one which needs to stress more on feedback before featuring its newer products/ equipment. Being in the health sector, the care and comfort are of priority and a field study would make it more viable.Thus, True Code has effectively established its presence and the significance of market study in the new domain. With its expertise in data collection and market research, the company is trying to create a mark of its own across various industry domains within the state.Zeba Nazar