Automobile customer feedback research
Automobile companies use surveys as feedback to determine how
well local dealerships aretreating customers and servicing their exact needs. Besides that, this market research tool also
helps the manufactures to create more effective advertisements. A manufacturer's
involvement is important because it can affect the number of customer sales that come in
each month.
These feedback forms helps to uncover customer attitudes, preferences and
opinions. For example, Kochi has beaten all the metros and other cities to emerge as India’s
strongest growing market in the luxury car segment. This data is valuable to evaluate the
consumer behaviour of not only keralites, but also other parts of the country.
In the era of customer collaboration, a manufacturer can confidently innovate. The
manufacturer-customer integration allows the get better insights of the community. It also
elevates the brand experience and build loyalty.
Feedback forms gives both positive and negative reviews about the automobile companies.
But to address the negatives and improving on it, is what makes a good brand stand aside. No
wonder Volkswagen says that their angriest customers are its best hope.
Customer satisfaction is the biggest reward for any business and it could be met thru an initial research on its target sphere.