Market Research and FMCG
Fast Moving consumer goods or FMCG are the most consumed products in this digital era. Being one of the largest contributing sectors to the Indian Economy, it plays an extensive role in shaping particular consumer behavior. It develops a particular purchasing pattern among the consumers thereby shaping a new lifestyle.Majority of our purchases and consumer behaviours are indirectly influenced by FMCG as they are available everywhere irrespective of shopping malls, supermarkets, and departmental stores. One major influence established by FMCG is through its product promotion and attractive packing. These factors not only create awareness about the product but also garnish loyal consumers.Market Research plays an extensive role in the FMCG sector.
It is an important factor to recognize the potential markets and also establish appropriate business strategies to gain credible consumers and customer satisfaction. Data collected through market research by experts not only determines consumer behavior but also maps the consumption pattern of various products. For any product with shelf life, demand driven customers are the basic profit makers. It is a significant step to make these profit makers to credible, constant and loyal consumers to convert any particular product to an established brand or reliable product.True Code has proven its professional excellence in the field of market research. With its expertise, the extensive research and study conducted in the FMCG sector are unmatchable.
It deploys an extensive Consumption Pattern Research for various brands and products in the market. Through this method, it follows a consumer research mechanism wherein, True Code executives directly approach the customers in various districts across the state to determine their product choice, consumption pattern, purchasing power, spending habit, and purchase locations/ pick-up points.After the full-fledged fieldwork, the data collected through the extensive consumer research is made into an in-depth report by professionals in True Code. In this demand-driven field, such studies by True Code not only provide a report on the consumer behavior but also a clear performance graph of various products by various brands.
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Zeba Nazar