TRUE CODE SUMMIT 2022: A PLATFORM FOR POSSIBILITIES
How many times have you wondered if your business idea going to be successful in the market? Or is your new strategy to improve sales feasible? Is the latest advertisement of your company getting the desired reach among the right audience, before your competitor finds them? Starting a new entrepreneurial venture has a lot of grey areas it, that are difficult to address. Taking risks are not a choice but a compulsion when it comes to business. But taking these risks in well calculated manner can take your company to soaring heights. Positioning your business determines its future in the market. Effective positioning and strategizing can be done only with thorough study about the market. Customer preferences, financial ability and potential target market along with competitors are to be understood well to do this. Market research is the key that opens the door to any such possibilities to understand your target market. Efficient usage of time and money in business can be only be done through a good market research.There are some very important questions to be asked by every business owners while considering their next step. Are customers really aware about your company and its services? Who are your loyal customers and do they recommend you to others? What is the proportion of customers that use your service? And more importantly, How much are your customers willing to pay? Answering these questions are what research do by giving you a clear picture about your Brand and it’s awareness, value, position, perception and advocacy. A well structured research includes authentic data collection, sharp processing of primary data and decoding the facts through careful analysis of the findings and observations. True Code has been a flag bearer in the business that offers such supporting services to major players across different industries in India and other parts of the world. As a leading market intelligence agency they offer wide variety of products that give excellent results and can enhance your reach and capacity as a company. Here is a brief into there product gallery!Campaign effectiveness and competitive analysis have distinctive features that are designed to evaluate your strategy effectiveness and evaluate competition respectively. For e.g., True Code studies how well does your advertisement reach the target market by understanding the number of advertisements a person’s and the positioning of your ad. This is done through campaign effectiveness. Competitive analysis on the other hand studies your potential and prevailing competitors in the market.Strategic plans can be done only through understanding who your customers are. Behavioral studies help in knowing what shapes their thinking and how need driven they are. Consumer insight research is the apt service to anticipate customer needs, changing preferences and their reasons This can be helpful for innovation, expansions, improving quality of service, addressing consumer conflicts and meet your business goals. After all customer satisfaction decides the success of your product or service. It is all to make sure that the needs of the consumer is met. It is the experience they receive after availing your product or service that makes them come back for it again. Exceeding customer expectations is what we all look for at the end of the day. Customer satisfaction research helps to enhance performance by improving according to new preferences and needs .Segmentation of your market is important to divide your target market into particular sectors. Your product should be unique and it should cater to the sector that benefits from it. After building a product idea one should segment the market in a way that the product reaches its target audience as your product may or may not satisfy every single user in the market . Creating individualized experience, building brand loyalty, personalized marketing and pricing the product can be done using a well structured consumer segmentation research. This research can also help in delivering personalized marketing experience.There are three steps to birthing a product into the world. Conception, formation and introduction. 80-90% of the products fail every year. This is due to lack of research and analysis before letting them sell in the market. Conducting a market research can reduce the risk of failure of a product and also formulate innovative solutions to cater the needs of the customer as every stage includes feedback. There should be a real time testing of the product before they are released on to customers. To understand the flaws and troubles of a product, it should be well tested and the bugs should be clarified for ensuring better quality. It’s always easy to remove a bug in the system rather than pulling out an entire line or batch of a product from the shelf. A utility study is very helpful in understanding the problems in a product. There are different types of tests that comes under this particular service. For e.g. Checklist testing, journey testing, eye tracking test etc.Educating and creating awareness to the companies and it’s potential customers are crucial to make sure that people may use these products for their benefit. Networking in a common platform can create greater impacts in doing this. TRUE CODE SUMMIT 2022 is aimed to create such an opportunity to meet the needs by hosting such a platform. The analytics meet shall bring together 1000 customers and 200 companies in India. Data Analysis services support companies to collect and analyze data effectively that is needed to increase sales and outshine competition. Customer analysis helps in getting feedback and enable testing of products. The summit shall also host product launches, Talk shows by distinguished personalities, real time testing of products and take feedback from the companies and potential customers. It shall be time and cost effective too. The analytics summit shall connect companies to it’s potential customers. The decision makers of the brand can participate in qualitative and quantitative researches which help them to leverage customer data analysis to attract, manage and retain a loyal buyer base. Our software shall aptly display the processing of this data to bring out useful insights which are cost and time saving. Overall this meet shall bring out the best of possibilities to learn and grow through understanding every single aspects of market to succeed in competitive environment.
