Women and wellness: Market Research to target women’s health needs?
Working women and housewives alike have
their spectrum stretched to the maximum during the pandemic. Juggling between
multiple roles and multi-tasking to cater the needs of family and career alike,
has taken a toll on their health and wellness. Multiple health needs that are
unique to each customer has risen and brands should make sure to place their
products to cater each solution. A clear cut market analysis is necessary to
identify the correct audience to find the best ways to place your brand and
your unique products and services. By data collection and analysis, a market
research was done by Truecode, and here are some interesting techniques to identify
your target segment.
A. Authenticity is key: Authentic solutions placed knowledgeably makes huge difference among various niche segments which are still uncategorized. Women’s wellness and health needs are to be researched well for creating analyzed solutions l for eg: LGBTQ+, other than creating a rainbow wave during the month of July, permanent solutions for their wellness needs are yet to be identified.
B. Convenience outranks recommendations: Women do their research before purchase and they handle multiple things which makes them need services to create easy solution. One size fits all approach doesn’t not impress the customers. Problems which do not mirror each other are to be brought to light by bringing products which has unique solutions. Bare Anatomy is such a brand that has made sure that individual needs are satisfied by providing customized shampoos and conditioners for their consumers.
C. Add to existing awareness and educate the crowd: Women hesitate to discuss health related topics especially to men. Supporting the existing awareness and education system by adding further information availed through data collection and further data analysis could create better knowledge about the scenario among the crowd. Market research is at utmost importance and can help in finding solutions through advanced market analysis.
It’s high time that we create a stronger system for women’s health by educating people. There is the opportunity to target diverse audience with multiple issues which are untapped in the current market situation in women’s wellness industry. Convenience in finding and accessing solutions to unique problems is what brands can do to add value to their customers.