Food and nutrition industry market research
“Research is to see what everyone has seen and to think what nobody has thought” Albert Gyorgyi
couldn’t be more specific in his words about market research. As we the people at True Code, Kochi,
thrives to make sure you have the best numbers to keep your business in the run by showing you what
everybody already know so that, you can be hell sure what you have in mind is unique or not. Here, we
believe changes are the only constant. Corona virus is the new disaster that accelerated the pace of
changes that is happening right in front of us. This has deeply affected agriculture and food production
that has shifted the flavors in the world’s plate. Let us tell you how has it been affected and what should
new entrepreneurs expect when they start business.
This pandemic has left the consumers in utter doubt and fear which has led them to stocking up their
kitchens. The supply chain has seen some major disturbance in the distribution process due to closing of
national and international borders and also lack of availability of work force. Eating habits have changed
due to lack of availability in their nearest stores and concerns about health. These are few of the various
changes amidst scarcity and other major health concerns.
People will rethink the way they shop from now onwards. Health concerns are going to affect these new
shifts. Meat products shall find a cut in the menu as the speculations regarding the spread of the virus.
Plant based proteins will see a high rise in consumption as protein intake is a necessity to keep good
health and fitness. Global demand for protein will continue to remain the same but consumption will
change according to the new trend. Plant based proteins should adopt innovative ways to tackle the
need as meat will be excluded mostly. Dependence on other sources shall increase so is the need for
new discoveries of blends that can be perfect substitutes. The idea of “balanced whole meal” will come
more into practice as there could also be sharp rise in the consumption of fruits, pulses and legumes.
This should effectively see as a new opportunity for new ventures as this new and high segment can
make room for more innovation which will definitely make a selling point. Plant based whole meals
which are substitutes for meat should hit the markets for the protein craving crowd. Linking it with the
currently preached health benefits like immunity can play major role in opening new possibilities in
business.
An opportunity to change should be used maximum to evolve to be the best. If you don’t evolve with it
the end result will be nothing but failure. Out growing the change is the key to success. Maintaining this
in the long term is the challenge at the same time the only method to overcome.
