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Growth of Market Research in Kerala

Market research could be illustrated as the technique of determining the feasibility of any new service or product through in-depth research performed directly with the probable customers or in the targeted market. It is one of the relia...

The Shift in Consumer Behavior in the Post Covid times

The pandemic has made a drastic change in our lifestyle. Considering the purchasing and consumer behaviour, the outbreak had turned down the physical purchase to a great extent. There was a huge parity in consumer behaviour compared to the pre-Cov...

Market Research and True Code India

Market research is the study of the target market, feasibility and viability of a new as well as existing product or service through credible research conducted directly with potential consumers or customers. Market research enables a company...