Importance of conducting Market research in tourism sectors...

Importance of conducting Market research in tourism sectors...

By Ganga Viswanath

      Kerala, the gods own country known for its scenic beauty, cuisine and spices, have always been a travel destination for the people from all over the world to take a deep breath from their busy schedules. In the past years we have already proved that we can play the role of good host.   
     Nipah virus outbreak which occurred in May, 2018 has forced the visitors to cancel their tickets especially to north Kerala .Fortunately we could do our best to control the outbreaks and causalities. But the catastrophic flood which was the worst flooding in Kerala in nearly a century, affected us severely in all sectors.
     
But still Kerala has an immense potential to revive its tourism industry. Many a time, National Geographic's Traveler magazine has listed our gods own country in the 'Ten Paradises of the World' and '50 must visit places of a lifetime'. Now it is our duty to revive its glory in the field of tourism.
      Here we need strategic intervention from tourism agencies, promoters, guides, officials to revive the tourism sector in the flood-hit Kerala. Market research is obviously not a new term related to industries. As we use different market research strategies in all other sector it is possible to incorporate the new ideas in tourism industry too.
      Understanding the characteristics, preferences, attitudes and opinions of explorers through market research can help us to do away the previous mistakes made in the past. In that way Market research can help you assist in making better decisions to run businesses more efficiently and market more effectively.
       True Code is such an agency which provide accurate market research data to the customers, based in Kochi. We do comprehensive market research data analysis and business research services designed to provide in-depth knowledge in Market Research in various fields.
      
Further information:
To talk to a True Code Specialist:
Call +91 8086828288
E mail - [email protected]