Importance of authenticity of data in market research ..By Ganga VIswanth
Data is an integral part in the process of research. It could be market research, research for academic purpose, collected data plays an important role in it. Before performing data analysis, researchers must make sure the authenticity of collected data. Because data is the guiding beacon in the process.
Though it’s easy to see why data has become the most important thing to modern businesses, the hazards which creates cannot be identified easily. With the newly emerging technologies, collection of data as process is not difficult. But people raise their concerns on privacy, security and so on during the process of data collection. One must make sure that these factors are addressed well before proceeding with research process.
In truth, it must also see accuracy and integrity in similar lights separately, in the process of research. If the authenticity of data collected is checked properly it is much easier now to predict them authentic or less authentic .Once the above factors have been guaranteed the process of research can be easily done. When it comes to market research, time is a very important factor. With time the trend changes rapidly. So one does this market research is to understand current trend of a particular category of product. If the gathered data is less authentic or the results of the research will not help in planning the strategies. So it can be easily concluded that the authenticity of data in market research is very important.
True Code, a market research agency based in Kochi ensures the authenticity of relevant information gathered as a part of their market research process is more authentic in nature.
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